The History of Seabrook

Casey and Laura Roloff, high school sweethearts who shared a passion for coastal living, began their entrepreneurial journey on the Oregon coast. Starting with a house-painting business in 1993 with just a $1,000 Home Depot credit card, they transitioned into building custom homes. Between 1995 and 2000, the couple built and sold more than 25 homes along the Oregon coast, earning recognition for their architectural character and attention to detail. This experience would prove invaluable as they dreamed of something bigger.

By 2002, Casey Roloff had a bold vision: to build an entire town from scratch on Washington's Pacific Coast. He partnered with architect and town planner Laurence Qamar to develop the concept. They identified a critical market gap—Washington's coast had approximately one-tenth the lodging units compared to Oregon's coast. The challenge would be convincing investors and lenders to believe in a region many had overlooked. 'The biggest obstacle was that nobody believed in the Washington coast,' Casey later recalled.

Construction officially began in 2005, with the first homes rising on what had been a blank canvas of coastal land. Casey and Laura moved into a shingle-style home at 71 Seastar Lane—strategically the lot furthest from the ocean—to demonstrate their confidence that the community itself would be as valuable as the waterfront. The early years focused on establishing infrastructure, trails, and beach access points while maintaining the strict architectural standards that would define Seabrook's character.

Following the recession, Seabrook entered a period of steady growth. The Roloffs relocated their family full-time to the community in 2009, raising their four daughters there. By 2019, nearly 400 homes had been completed across multiple neighborhoods. The town center blossomed with restaurants, shops, and gathering spaces. A Montessori school opened, parks were developed, and community traditions like the Sunset Concert Series and annual festivals became beloved institutions. The Roloffs also established a nonprofit foundation, donating 1% of home sales—over $3 million—to local schools, food banks, and scholarships.

In 2024, Seabrook celebrated its 20th anniversary as a thriving community with over 500 homes, hundreds of full-time residents, and a reputation as one of the Pacific Northwest's most beloved coastal destinations. The same year, Grays Harbor County approved an ambitious expansion plan including 1,300+ new homes, a luxury hotel, spa, wellness center, medical facilities, a YMCA, and an 80-acre regenerative farm. Casey Roloff's vision is evolving Seabrook 'from a vacation destination to a thriving community.'

Seabrook's future includes dramatic expansion across 700+ acres, with plans for new neighborhoods, a world-class spa and wellness center, luxury hotel, expanded retail villages, and the innovative 80-acre regenerative farm. The vision remains true to its founding principles: walkability, community connection, and thoughtful design that enhances rather than diminishes the natural coastal environment. What began as a dream on the Washington coast continues to evolve into something remarkable.